You’ve probably heard that email is the most effective form of online marketing. Well, Wix Email Marketing is here to make that claim a reality for you. With Wix Email Marketing, you can easily create beautiful and professional emails, and then send them to your subscribers with just a few clicks.
Best of all, Wix Email Marketing is totally free! All you need is a Wix account, and you’re ready to go. So what are you waiting for? Start harnessing the power of email marketing today!
How to Set Up a Wix Email Campaign
Now that you understand the basics of Wix email marketing, it’s time to create your first campaign. Here are the steps you need to follow:
- Go to the Email Campaigns section and click on Create Campaign.
- Choose the type of campaign you want to create.
- Enter your campaign name and email subject.
- Upload your contact list (or import it from a CSV file).
- Write your email content.
- Choose your delivery options and schedule your campaign.
- Click on Preview & Send to test your campaign before sending it live.
Benefits of Wix Email Automation
There are many benefits of using Wix email automation. With email automation, you can create a set of automated emails that will be sent to your subscribers based on their actions, or inactivity. For example, you can create an automated email series that will be sent to people who sign up for your list, but don’t open your first email.
This is a great way to improve your engagement rates, and keep your subscribers informed about your latest content or products. Additionally, email automation makes it easy to keep track of your subscriber’s behaviour, so you can see what content is resonating with them, and what’s not.
Tips for Crafting Engaging Wix Emails
Now that you know a little more about the power of Wix Email Marketing, let’s talk about how you can craft engaging emails that will get your subscribers to take action.
Here are a few tips to get you started:
- Keep it short and sweet: No one wants to read a novel in their inbox. Keep your emails concise and to the point.
- Make it scannable: Use clear headings and bullet points so your subscribers can quickly skim and find the information they’re looking for.
- Use images: A picture is worth a thousand words, so make sure to use images to break up your text and add visual interest.
- Use personalization: Add your subscriber’s name or other personal information to make them feel like you’re speaking directly to them.
- Call to action: Clearly state what you want your subscribers to do, whether it’s clicking through to your website or taking advantage of a special offer.
Strategies for Growing Your Email List
Now that you know how powerful email marketing can be, let’s take a look at some strategies for growing your email list.
One simple way to grow your list is to offer a freebie in exchange for an email address. This could be an e-book, a mini-course, or even just a checklist or cheat sheet.
Another strategy is to run a contest or giveaway. This is a great way to grow your list quickly, as people are always looking for a chance to win something. Just be sure to promote your contest or giveaway across all of your social media channels to get the word out.
Finally, you can also use social media to grow your list. For example, you can add a call-to-action on your Facebook page or Instagram profile, or even run ads specifically targeted at people who are interested in your niche.
Measuring Your Wix Email’s Performance
You can use Wix’s stats panel to see how your email is performing. To open it, go to the Email Marketing tab and click on the name of the email you want to check.
In the stats panel, you’ll see how many people opened your email and how many clicked on each link. You can also see which links were clicked the most.
This information is valuable because it lets you know what interests your subscribers and what doesn’t. You can use this data to improve your future emails by including more of the content that your subscribers are interested in.
So if you’re not already using email marketing to its fullest potential, now is the time to start! With Wix, it’s easy to create beautiful, branded email campaigns that will turn your website traffic into customers. Get started today and see the difference Wix email marketing can make for your business!