The Ultimate Guide to Ecommerce Email Marketing
Email marketing is an important part of eCommerce success. Email marketing is an incredibly powerful tool for eCommerce businesses; it can help drive more traffic to your website, increase sales, generate leads, and encourage customer loyalty. It’s a great way to keep customers informed about what’s new, what’s happening in the store, what promotions are running, and more. But what exactly is email marketing?
In its simplest terms, email marketing involves sending emails to potential customers or existing customers to promote goods or services. This can be done through newsletters, promotional emails featuring discounts or special offers, automated emails triggered by customer behavior, or even competitions and surveys.
Email marketing allows you to reach a large audience with targeted messages that promote your products or services.
How To Boost eCommerce Sales Using Email Marketing
Segmenting your list
The first step in using email marketing to boost eCommerce sales is segmenting your list. This means dividing your subscribers into different groups based on factors like purchase history, location, age, or gender. Segmenting your list allows you to send more targeted emails relevant to each group, increasing the likelihood that they’ll make a purchase.
For example, if you sell women’s clothing, you might segment your list into two groups: those who have purchased from you before and those who haven’t. You would then send different emails to each group. To those who have already made a purchase, send an email featuring new arrivals or a sale on items they’ve shown interest in.
For those who still need to make a purchase, you might send an email introducing them to your brand or offering a discount on their first purchase. Either way, make sure your email content is focused on the reader and not on selling
Personalized Content
Once you’ve segmented your list, it’s time to start writing your email content. Whether you’re writing to those who have already made a purchase or haven’t yet, it’s important to ensure that your content is focused on the reader and not on selling.
This means using personal and relatable language, not sales or pushy. Your goal should be to provide value to the reader and build a relationship with them, not just sell them something.
A Strong CTA
Every email should have a strong call-to-action (CTA) that encourages readers to take the next step with you. This could be clicking through to your website, making a purchase, signing up for your newsletter, or following you on social media.
Make sure your CTA is clear and easy to follow; avoid using complicated jargon or long blocks of text. And remember to include a link! Readers should be able to click through from your email directly to whatever page you want them to land on.
MailChimp
One of the most popular email marketing tools out there is MailChimp. It offers a comprehensive suite of features that allow marketers to create and send emails quickly and easily. MailChimp also allows you to track your campaigns and analyze data such as open and click-through rates.
MailChimp offers several integrations with third-party services like Shopify and Magento, so you can easily integrate your store with your email campaigns.
Constant Contact
Another great tool for eCommerce businesses is Constant Contact. This platform has been around since 1995 and continues to be one of the top email service providers today. Constant Contact offers an intuitive drag-and-drop editor that makes creating beautiful emails a breeze.
The platform also provides powerful analytics tools that let you track your campaign performance at a glance. Plus, it integrates with several popular services like PayPal, Salesforce, WordPress, Shopify, BigCommerce, and more!
Get Response
Get Response is another great option for those looking to get started with eCommerce email marketing. This platform provides all the features you need to create stunning emails quickly and easily — from easy-to-use templates to powerful segmentation options for targeting messages based on customer behavior or preferences.
Get Response also includes advanced automation capabilities that allow you to send automated messages based on user actions or triggers, such as abandoned carts or purchase events.
SendinBlue
SendinBlue email marketing tool is a great way to supercharge your ecommerce business. With the email marketing features you can quickly set up automated campaigns, designed to capture new contacts or upsell existing ones. The drag-and-drop feature makes designing email campaigns and landing pages hugely engaging and simple.
You can segment your email lists quickly and easily, so you can target different customers with specific content that is of interest to them, improving open rates and click-throughs. Everything from email customization, A/B testing features, email automation, real-time analytics, drip campaigns, and more are available at your fingertips with the SendinBlue email marketing tool – making it the perfect choice for email marketing in ecommerce!
Klaviyo
If you’re in ecommerce, email marketing can be the linchpin to success. But with so many email marketing tools out there, it can be hard to find the right one. Klaviyo is a powerful email marketing tool that stands out for its excellent track record in the world of ecommerce.
With features like automated email series, pre-made templates, and comprehensive analytics insights, Klaviyo users unlock new possibilities to drive conversions, boost engagement, and build relationships with their customers.
Rounding off these awesome features are improved deliverability rates to guarantee your email reaches its target. No more emails sent into the ether! It’s no wonder then that digital brands from around the world trust Klaviyo when it comes to email marketing in ecommerce.
How To Track Your Performance
Email marketing is one of the most effective ways to reach your customers, but you need to track your performance to know what works and what doesn’t. To maximize the effectiveness of your campaigns, it’s important to track key email marketing metrics so you can learn what works best for your target audience and make changes as needed.
Inbox/Spam Ratio
When email marketing in ecommerce, it’s important to track your performance, and the Inbox, Spam Ratio is one of the best ways to do that. By tracking how many emails land in a customer’s Inbox versus their Spam folder, you can start to create an indicator of email success that can shape your email marketing strategy going forward.
To get started, track the ratio by making sure you continuously monitor your email sending and create reports to measure email deliverability. Over time, you will be able to see where improvements should be made or if there are areas of email marketing success you’d like to continue towards.
Don’t forget that improving your email marketing in ecommerce requires hard work and dedication so make sure to check related metrics such as open rates and click-through rates as those are key indicators of email performance.
Open Rate
The open rate tells you how many people opened the email once they received it. This metric indicates that people are interested in what you have to say and suggests that they may be more likely to take action.
To track this metric, use an email service provider like MailChimp or Constant Contact, which will give you a detailed report on how many people opened your message and from which links they clicked.
Reply Rate
For ecommerce email marketers, one of the most important metrics when tracking your email performance is the reply rate. This metric lets you know how engaged your email subscribers are with your messages and content.
It measures the percentage of emails that resulted in a response from your consumer and can play a big part in deciding the success or failure of email marketing for an ecommerce store.
An email response can be anything from a direct call to action from clicking on a link to liking, commenting, or replying to your email, so having these indicators all wrapped up into one metric helps determine whether email marketing is working for you or not. Knowing how to track this metric is key to having successful email marketing in ecommerce.
Block rate
If you’re in email marketing for ecommerce and need to track your performance, one of the most useful metrics is block rate. This metric is a key indicator of email delivery success, representing the email addresses that have been blocked by your email service provider (ESP) during an email campaign.
Unblocking these contacts can help prevent future email delivery failures and improve your email campaigns’ reach. Knowing your block rate can provide insights into problematic email accounts that could hinder your email campaigns’ success, as well as changes that you should consider making to avoid further email address blocking.
It is also important to review data around sending frequency and overall email content quality due to high block rates as these are indicators of email spam activity that cause emails not to reach their intended destination. With strategic plans in place around all of these areas, it’s possible to maintain a healthy block rate and see increased success from your email campaigns!
Click-Through Rate (CTR)
The click-through rate measures how many people clicked on a link in your email. This metric shows whether or not readers found the content interesting enough to click through for more information. To measure this metric, use an analytics tool like Google Analytics or Adobe Analytics, which will tell you how many clicks each link has generated and from where those clicks originated.
Conversion Rate
The conversion rate measures how many people took action after clicking through an email message. This could include signing up for a newsletter, making a purchase, downloading an app, etc.
To track this metric, use an analytics tool that allows you to track conversions, such as Crazy Egg or KISSmetrics. These tools will provide detailed reports on who converted and when so that you can see which emails are driving the most conversions.
Tracking email marketing performance is essential if you want to get the most out of your campaigns. By tracking key metrics like open rate, click-through rate (CTR), and conversion rate, you can get valuable insights into what works best for your target audience and make adjustments as needed to ensure maximum success. With these metrics at hand, you’ll have all the data necessary to craft effective email campaigns that get results!
We hope that you have got a gist of Email marketing for your business. Following all these tips, you can scale your business to unforeseen heights!
