Business Branding 101: How to Build Your Business’s Identity
When you think of Starbucks, what comes to mind? The iconic green-and-white logo? That cozy feeling when you’re surrounded by the smell of freshly brewed coffee beans? That familiar taste of a caramel macchiato? These are part of their brand identity—a combination of visuals, feelings, and experiences that help customers recognize and remember a business. …
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