Best wordpress themes for ecommerce

Best WordPress Theme for Your eCommerce Site (Free + Paid)

If you’re looking to create an online shop or store with WordPress, it’s important to choose the best WordPress theme for eCommerce to ensure your site stands out from the crowd. Did you know that there are over 11,000 WordPress themes available for you to choose from? With so many options, it can be overwhelming to select the perfect one for your needs.

But fear not, we’ve got you covered! In this ultimate guide, we’ll dive deep into the factors you need to consider to choose the best WordPress theme for eCommerce. We know that a whopping 87% of online shoppers will abandon a shopping cart if the checkout process is too complicated, so it’s critical to choose a theme that provides an easy-to-use and streamlined user experience.

Let’s get started!

Table of Contents

  • Why Do We Need an eCommerce Theme for WordPress
  • WordPress eCommerce Themes Success Stories
  • Factors to Consider When Choosing a WordPress Theme for Your eCommerce Site
  • Top 8 eCommerce WordPress Themes in 2023
  • Best Free WordPress eCommerce Themes
  • Final Thoughts
  • Frequently Asked Questions

Why Do We Need an eCommerce Theme for WordPress

An eCommerce theme is an essential component of any WordPress website that is designed to sell products or services online. Here are some reasons why you need an eCommerce theme for your WordPress site:

  1. Professional Appearance

An eCommerce theme gives your online store a professional and polished look. It has pre-built templates and layouts designed specifically for online stores that will save you time and effort in designing your ecommerce website.

2. Functionality

eCommerce themes come with built-in features and functionality that are essential for online stores. These features include shopping cart functionality, product catalog display, product search and filtering, and payment gateway integration. With an eCommerce theme, you can easily add and manage products, track inventory, and process payments.

3. Customization

eCommerce themes are highly customizable, which means you can make your online store unique and tailored to your brand. You can customize the theme’s color scheme, typography, layout, and more to make your online store stand out from the competition.

4. Mobile Responsiveness

More than half of online shopping is done on mobile devices. An eCommerce theme is designed to be mobile-responsive, which means that it will adapt to different screen sizes and provide a seamless shopping experience on any device.

5. SEO Optimization

eCommerce themes are optimized for search engines, which means that they are designed to rank well in search engine results pages. They have clean code and structure, fast loading times, and are optimized for relevant keywords.

WordPress eCommerce Themes Success Stories

wonderbly logo, the sill logo, ghostbed logo, smock logo, tattly logo, beardband logoThere are countless success stories of businesses and entrepreneurs who have used WordPress eCommerce themes to build thriving online stores.

These success stories show that using the right WordPress theme can have a significant impact on the success of your website. By choosing a theme that is tailored to your industry and business needs, you can improve your website’s functionality, user experience, and ultimately, your bottom line.

Here are a few notable examples:

  1. Tattly


    Tattly is a popular online store that sells temporary tattoos. They used the WooCommerce plugin with the Flatsome eCommerce theme to build their online store. Today, Tattly has grown to become a highly successful and profitable online business.

  2. Smock


    Smock is an eco-friendly stationery company that used the Shopify eCommerce platform with a custom WordPress theme to build their online store. They have seen significant growth and success since launching their online store.

  3. Beardbrand


    Beardbrand is a men’s grooming and lifestyle company that used the Shopify eCommerce platform with the Parallax theme to build their online store. They have since grown to become one of the leading companies in their industry.

  4. The Sill


    The Sill is a popular online store that sells plants and gardening supplies. They used the WooCommerce plugin with the Astra theme to build their online store. Today, The Sill is a highly successful online business with a large and loyal customer base.

  5. Wonderbly


    Wonderbly is an online store that sells personalized children’s books. They used the WooCommerce plugin with the Avada theme to build their online store. Today, Wonderbly has grown to become a global brand with customers in over 150 countries.

  6. Ghostbed


    Ghostbed is a mattress and bedding online retailer that used the Flatsome theme to redesign their website in 2018. The new design helped to increase their online sales by more than 50%.

Factors to Consider When Choosing a WordPress Theme for Your eCommerce Site

To make an informed decision on best wordpress ecommerce theme, it’s important to consider several factors when evaluating potential themes. In this section, we’ll discuss some key factors to keep in mind when choosing a WordPress theme for your eCommerce site. By considering these factors, you can ensure that your chosen theme will meet your business needs and help you achieve your eCommerce goals.

  1. Responsiveness and Mobile-Friendliness

Your eCommerce site’s design should be responsive, meaning it should automatically adapt to the user’s screen size and resolution, whether they’re on a desktop computer, tablet, or mobile device. This is important because more and more people are using mobile devices to browse and shop online, and if your site isn’t mobile-friendly, you risk losing potential customers.

To test if a theme is responsive, you can use Google’s Mobile-Friendly Test or simply resize your browser window to see how the site behaves. If the content and layout adjust seamlessly to the smaller screen size, the theme is likely responsive.

When evaluating a theme’s mobile-friendliness, consider factors such as font size, button size, and menu navigation. These elements should be easy to read and use on a mobile device without requiring excessive zooming or scrolling.

Choosing a responsive and mobile-friendly WordPress theme is not only important for user experience, but it can also affect your site’s search engine rankings. Google has stated that mobile-friendliness is a ranking factor, so choosing a fully responsive theme now, that is optimized for mobile devices can help improve your SEO and drive more traffic to your site.

2. Compatibility with eCommerce Plugins and Features

When choosing a WordPress theme for your eCommerce site, it’s important to ensure that it is compatible with the eCommerce plugins and features you plan to use wordpress ecommerce site. Most eCommerce sites rely on plugins such as WooCommerce, Easy Digital Downloads, or Shopify to handle online transactions, product listings, and other various eCommerce features and functionalities.

While many WordPress themes claim to be eCommerce-friendly, not all of them are optimized for these plugins and features. Incompatibility issues can lead to broken functionality, poor user experience, and lost sales.

To avoid these issues, look for themes that explicitly mention compatibility with your preferred eCommerce plugin. Check for any additional features or integrations that the theme may offer to enhance your eCommerce site’s functionality.

3. Design and Customization Options

Your eCommerce site’s design plays a critical role in establishing your brand identity and creating a professional and trustworthy online presence. A theme with a well-designed layout, attractive color scheme, and high-quality images can help create a positive first impression and entice customers to explore your products.

In addition to aesthetics, it’s important to consider the customization options that a theme provides. Your theme should allow you to customize key elements such as header, footer, sidebar, and layout to match your brand’s unique style and preferences.

Some themes may offer a drag-and-drop interface, pre-built templates, or other customization options to help you design your site without needing to write code.

4. Page Speed and Performance

Your eCommerce site’s page speed and performance are crucial factors in delivering a positive user experience and retaining customers. A slow-loading site can lead to frustration, abandonment, and lost sales.

When evaluating themes, pay attention to the page speed and performance metrics provided by the theme’s developers or by third-party tools such as Google PageSpeed Insights. Look for themes that are optimized for speed and that minimize the use of bulky scripts or unnecessary features that can slow down your site.

5. SEO Optimization

Optimizing your eCommerce site for search engines is crucial for driving organic traffic and improving your online visibility.

When choosing a WordPress theme, look for one that is SEO-friendly and optimized for search engines. This includes a theme with clean code and schema markup that makes it easier for search engines to crawl and understand the structure of your site. A premium theme, that supports popular SEO plugins like Yoast or All in One SEO Pack can also be beneficial.

By selecting a theme that is optimized for SEO, you can help improve your site’s ranking in search engine results pages, attract more organic traffic, and ultimately drive more sales to your online store.

6. Security Features and Updates

The security of your eCommerce site should be a top priority when choosing a WordPress theme. A secure theme that is regularly updated with the latest security patches can help protect your site from data breaches and other security threats.

Look for themes that are developed with security in mind and are built to be compatible with popular security plugins like Wordfence or iThemes Security. By selecting a secure WordPress theme, you can help ensure that your customers’ sensitive data is protected and your online reputation remains intact.

A theme with built-in security features, such as SSL certification, can also help protect your site from potential vulnerabilities. By taking the time to choose a secure WordPress theme, you can help safeguard your eCommerce site and build trust with your customers.

7. Customer Support and Documentation

Reliable customer support and documentation are essential when choosing a WordPress theme for your eCommerce business or site. Look for themes that provide comprehensive documentation and tutorials to help you set up and customize your site.

Additionally, themes with active community forums can be a valuable resource for finding answers to common questions and troubleshooting issues. Good customer support is also important, so choose a theme that offers responsive and helpful support to ensure that any problems are addressed promptly.

By selecting a WordPress theme with reliable customer support and comprehensive documentation, you can help ensure that your eCommerce site runs smoothly and any issues are resolved quickly.

Top 8 eCommerce WordPress Themes in 2023

Best wordpress themes for ecommerceWith countless WordPress themes available in the market, selecting the right theme, one that offers the right set of features, flexibility, and design can be overwhelming.

To help simplify your decision-making process, we’ve curated a list of the top 12 eCommerce WordPress themes.

Each of these themes has its unique features, advantages, disadvantages, and pricing, making it easier for you to find the one that best suits your business needs.

Whether you’re just starting with your eCommerce journey or are looking to revamp your existing online store, this list will provide you with a comprehensive overview of the top eCommerce WordPress themes to help you make an informed decision.

1. Divi

Divi is a highly customizable and versatile WordPress theme with a drag-and-drop builder that allows you to easily create and customize your eCommerce site. It also includes pre-designed templates for eCommerce sites, making it a great option for those who are new to eCommerce.

Advantages:

  • Highly customizable
  • Beginner-friendly
  • A/B testing to optimize conversion rates
  • Regularly updated

Disadvantages:

  • Can be overwhelming for beginners
  • Limited WooCommerce-specific features
  • Expensive compared to other themes

Features:

  • Drag-and-drop builder
  • Pre-built eCommerce templates
  • Responsive design
  • Customizable header and footer
  • Advanced design settings
  • Customizable product pages
  • A/B testing
  • SEO optimization

Pricing:

  • Yearly subscription: $89/year
  • Lifetime subscription: $249 one-time fee

2. Flatsome

Flatsome is a WooCommerce-specific theme that is optimized for speed and performance. It includes a number of pre-built demos that can be easily customized to fit your brand and business needs.

Advantages:

  • Optimized for eCommerce
  • Beginner-friendly
  • High-performance
  • Customizable

Disadvantages:

  • Limited design flexibility
  • Limited support options
  • Some features may require additional plugins

Features:

  • WooCommerce-specific theme
  • Drag-and-drop builder
  • Pre-built eCommerce demos
  • Responsive design
  • Customizable product pages
  • Advanced typography settings
  • SEO optimization

Pricing:

  • One-time fee: $59

3. Shopkeeper

Shopkeeper is a highly customizable and easy-to-use eCommerce WordPress theme. It includes a drag-and-drop builder, pre-designed templates, and a number of customization options that make it easy to create a professional-looking online store.

Advantages:

  • Beginner-friendly
  • Highly customizable
  • Regularly updated
  • Good support options

Disadvantages:

  • Limited WooCommerce-specific features
  • Expensive compared to other themes
  • Some features may require additional plugins

Features:

  • Drag-and-drop builder
  • Pre-built eCommerce templates
  • Responsive design
  • Customizable header and footer
  • Advanced typography settings
  • SEO optimization

Pricing:

  • One-time fee: $69

4. Porto

Porto is a WooCommerce-specific WordPress theme that offers multiple pre-built eCommerce demos, advanced customization options, and high-performance capabilities. It is optimized for eCommerce and comes with customizable headers and footers, advanced typography settings, and SEO optimization. It is a good option for those looking for a feature-rich eCommerce theme.

Advantages:

  • Optimized for eCommerce
  • Multiple pre-built demos
  • Advanced customization options
  • High-performance

Disadvantages:

  • Can be overwhelming for beginners
  • Limited support options
  • Some features may require additional plugins

Features:

  • WooCommerce-specific theme
  • Pre-built eCommerce demos
  • Responsive design
  • Customizable header and footer
  • Advanced typography settings
  • Customizable product pages
  • SEO optimization

Pricing:

  • One-time fee: $59

5. Soledad

Soledad is a versatile and highly customizable WordPress theme that is ideal for eCommerce sites. With its multiple pre-built eCommerce demos and advanced customization options, users can create a unique and tailored online store to fit their brand. Soledad is beginner-friendly and offers customizable headers and footers, advanced typography settings, and SEO optimization, making it a solid option for those looking to build a flexible and high-performing eCommerce site.


Advantages:

  • Highly customizable
  • Beginner-friendly
  • Multiple pre-built demos
  • High-performance

Disadvantages:

  • Limited WooCommerce-specific features
  • Some features may require additional plugins
  • Can be overwhelming for beginners

Features:

  • WooCommerce compatibility
  • Pre-built eCommerce templates
  • Responsive design
  • Customizable header and footer
  • Advanced typography settings
  • Customizable product pages
  • SEO optimization

Pricing:

  • One-time fee: $59

6. WoodMart

WoodMart is a flexible and responsive WordPress theme designed specifically for eCommerce sites. It offers a range of pre-built demo layouts and customization options, allowing users to create unique and professional online stores. With its fast loading times and SEO optimization, WoodMart is a great choice for those looking to create a high-performing eCommerce site.

Advantages:

  • Optimized for eCommerce
  • Multiple pre-built demos
  • Beginner-friendly
  • Advanced customization options

Disadvantages:

  • Limited design flexibility
  • Some features may require additional plugins
  • Can be slow on some hosting environments

Features:

  • WooCommerce-specific theme
  • Pre-built eCommerce demos
  • Responsive design
  • Customizable header and footer
  • Advanced typography settings
  • Customizable product pages
  • SEO optimization

Pricing:

  • One-time fee: $59

7. Electro

Electro is a sleek and responsive WordPress theme that caters specifically to electronic eCommerce stores. It provides multiple pre-built demos and advanced customization options, enabling users to create an online store that is tailored to their unique brand. Electro is well-optimized for performance, providing advanced search and filter options, fast page loading speeds, and seamless integration with popular eCommerce plugins. It is an ideal choice for electronics retailers who want to establish a professional and reliable online presence.

Advantages:

  • Optimized for electronics eCommerce
  • Multiple pre-built demos
  • Beginner-friendly
  • Advanced customization options

Disadvantages:

  • Limited design flexibility
  • Some features may require additional plugins
  • Support can be slow

Features:

  • WooCommerce-specific theme
  • Pre-built eCommerce demos
  • Responsive design
  • Customizable header and footer
  • Advanced typography settings
  • Customizable product pages
  • SEO optimization

Pricing:

  • One-time fee: $59

8. TheGem

TheGem is a modern and stylish WordPress theme that is suitable for various websites, including eCommerce stores. It offers over 400 pre-built templates and advanced customization options, allowing users to create a unique online store that reflects their brand. TheGem is optimized for performance and speed, and comes with features like responsive design, advanced typography options, and SEO optimization, making it a great choice for those looking for a visually stunning and high-performing eCommerce theme.

Advantages:

  • Highly customizable
  • Multiple pre-built demos
  • Beginner-friendly
  • High-performance

Disadvantages:

  • Limited WooCommerce-specific features
  • Some features may require additional plugins
  • Can be overwhelming for beginners

Features:

  • WooCommerce compatibility
  • Pre-built eCommerce templates
  • Responsive design
  • Customizable header and footer
  • Advanced typography settings
  • Customizable product pages
  • SEO optimization

Pricing:

  • One-time fee: $59

Best Free WordPress eCommerce Themes

Best free wordpress themesThere are several free WordPress eCommerce themes available on the internet. Some of the best ones are:

  1. OceanWP

OceanWP is a versatile and flexible WordPress theme that is optimized for speed and performance. It includes a number of pre-built templates, customization options, and compatibility with popular page builders.

Advantages:

  • Lightweight and fast
  • Highly customizable
  • Free version available
  • Beginner-friendly

Disadvantages:

  • Limited WooCommerce-specific features
  • Limited design flexibility in free version
  • Some features may require additional plugins

Features:

  • Lightweight and fast
  • WooCommerce compatibility
  • Pre-built eCommerce templates
  • Responsive design
  • Customizable header and footer
  • Advanced typography settings
  • SEO optimization

Pricing:

  1. OceanWP Core (free)
  2. OceanWP yearly subscription: $59/year
  3. Lifetime subscription: $159 one-time fee

2. Astra

Astra is a lightweight and customizable theme that is optimized for fast loading speeds. It also has a seamless integration with WooCommerce, making it a great choice for online stores.

Features:

  • Lightweight and fast-loading
  • Customizable design with pre-built templates
  • Integrates with popular page builders and eCommerce plugins
  • SEO optimized
  • Accessible and mobile responsive

Advantages:

  • Fast and performance-oriented
  • User-friendly and easy to customize
  • Suitable for various types of websites and industries
  • Integrates with many popular plugins
  • Affordable pricing options

Disadvantages:

  • Limited customization options on the free version
  • Might not be ideal for complex websites with unique design needs

Pricing:

  1. Astra offers a free version with limited features.
  2. Astra Pro starts at $59 per year for a single site license and includes additional features and customization options.
  3. Astra Agency Bundle, which includes all Astra Pro features and other plugins, starts at $249 per year.

3. Storefront

Storefront is a free theme developed by WooCommerce that is specifically designed for eCommerce websites. It comes with several customization options and is optimized for SEO.

Features:

  • Customizable homepage with various content sections
  • Responsive design optimized for mobile devices
  • Integration with WooCommerce for eCommerce functionality
  • Multiple color and typography options
  • Built-in breadcrumb navigation for easy site navigation

Advantages:

  • Free to download and use
  • Designed specifically for use with WooCommerce, making it a seamless choice for eCommerce sites
  • Lightweight and fast, with minimal code bloat
  • Regularly updated to stay compatible with the latest version of WordPress and WooCommerce
  • Comes with a range of child themes for added customization options

Disadvantages:

  • Limited features and customization options compared to some other eCommerce themes
  • Requires some knowledge of CSS to make advanced customizations
  • Support is limited to community forums and documentation, with no dedicated support team

Pricing:

The Storefront theme is free to download and use. Additional child themes are available for purchase from the WooCommerce website, with prices starting at $39.

4. Neve

Neve is a lightweight and highly customizable theme that is optimized for fast loading speeds. It also has a seamless integration with WooCommerce and comes with several pre-built demos.

Features:

  • Lightweight and fast-loading
  • Customizable header and footer
  • Drag-and-drop content editor
  • Compatible with popular page builders and eCommerce plugins
  • SEO optimized
  • Translation and RTL ready

Advantages:

  • Fast and lightweight, improving site speed and performance
  • Easy to customize and personalize using the drag-and-drop editor and pre-built templates
  • Compatible with popular page builders, eCommerce plugins, and other WordPress plugins
  • SEO optimized, helping improve search engine rankings
  • Translation and RTL ready, making it ideal for multilingual sites

Disadvantages:

  • Limited customization options in the free version
  • The free version doesn’t include all of the features of the paid version
  • May not have as many customization options as other themes

Pricing:

  • Neve is a freemium theme, which means that there is both a free and paid version.
  • The free version is available for download in the WordPress theme directory.
  • The paid version, Neve Pro, starts at $59/year for a single site license and includes additional features such as WooCommerce integration, custom layouts, and priority support.

5. Zillah

Zillah is a free theme that is perfect for creating an online store or a blog. It comes with several customization options and is optimized for SEO. It is a minimalist WordPress theme that is designed for bloggers, photographers, and creatives.

Features:

  • Clean and minimalist design
  • Fully responsive and mobile-friendly
  • Customizable header and footer
  • Custom widgets for social media integration
  • Compatible with popular plugins like Jetpack and Yoast SEO
  • One-click demo import
  • Translation ready

Advantages:

  • Simple and easy to use
  • Offers a unique and elegant design
  • Responsive design ensures a seamless user experience on all devices
  • Customizable header and footer make it easy to create a personalized website
  • Compatible with popular plugins for added functionality

Disadvantages:

  • Limited features compared to other themes
  • May require additional customization to fit specific needs
  • Not specifically designed for eCommerce

Pricing:

Zillah is available for purchase on the Themeforest marketplace for $59. This includes lifetime updates and six months of support from the theme developer.

How to Install and Set Up an eCommerce WordPress Theme

An eCommerce WordPress theme is a crucial component in creating a professional and effective online store. Fortunately, the process of installing and setting up an eCommerce WordPress theme is relatively straightforward and can be done in a few simple steps.

1. Purchase your Desired eCommerce WordPress Theme

The first step in installing and setting up an eCommerce WordPress theme is to purchase your desired theme. This can be done through a theme marketplace, such as ThemeForest or via the theme developer’s website. Once you have purchased your theme, download the theme file to your computer.

2. Install your eCommerce WordPress Theme

Next, log in to your WordPress dashboard and navigate to the “Appearance” section. From there, click “Themes” and then “Add New” to upload your new theme. Click “Upload Theme” and select the downloaded theme file from your computer. Once the theme is uploaded, click “Activate” to make it your default theme.

3. Customize Your eCommerce WordPress Theme

Now that you have installed your eCommerce WordPress theme, it’s time to customize it to fit your branding and business needs. Navigate to the theme’s settings and begin configuring the theme options. This includes adding your logo, changing colors and fonts, and configuring any necessary plugins.
Most eCommerce WordPress themes come with pre-built templates, so you can use them to create your online store’s pages. You can modify these templates to suit your needs or create new pages from scratch. It is important to ensure that your website is user-friendly and that visitors can easily navigate through the different pages.

4.  Test Your eCommerce WordPress Theme

Once you have customized your eCommerce WordPress theme, it is essential to test it to ensure that everything is working correctly. Test your online store’s functionality, such as adding products to the cart and processing payments, to ensure that there are no issues.

5. Add Your Products and Content

With your eCommerce WordPress theme installed and set up, it’s time to add your products and content to your online store. This includes creating product listings, writing product descriptions, and adding product images. You should also write and publish blog posts, create an About Us page, and ensure that all necessary legal pages are in place.

Final Thoughts

Choosing the best WordPress theme for your eCommerce site is a critical decision that will impact your online store’s success.
By considering factors such as functionality, customization options, mobile responsiveness, SEO optimization, and pricing, you can narrow down your options and select the perfect theme for your business needs.


With the right eCommerce theme, you can create a visually appealing, user-friendly, and successful online store that reaches customers around the world.
Remember to regularly update your theme and website to ensure optimal performance and stay ahead of the competition. Follow this ultimate guide to choose the best WordPress theme for your eCommerce site, and start building your online store today.

Frequently Asked Questions

Is WordPress good for eCommerce store?

Yes, WordPress is a great option for building an eCommerce store. With the help of plugins like WooCommerce and various eCommerce themes, you can easily set up an online store and customize it to fit your needs. WordPress also offers SEO optimization, flexibility, and security features, making it an ideal platform for eCommerce.

What is the fastest eCommerce theme WordPress?

The fastest eCommerce theme for WordPress can vary depending on a number of factors, such as the size of your site and the hosting provider you use. However, some of the fastest eCommerce themes for WordPress include Astra, GeneratePress, and OceanWP. These themes are optimized for speed and offer a range of features to help you build a successful online store.

Is Astra theme good for eCommerce?

Yes, the Astra theme is a great option for eCommerce sites. It’s lightweight, fast, and customizable, making it a popular choice among website developers. Astra also offers pre-built website templates for eCommerce, as well as compatibility with popular eCommerce plugins like WooCommerce. With its focus on speed and customization, Astra can help you build a successful and visually appealing online store.

Which is best theme for ecommerce in WordPress?

There is no single “best” theme for eCommerce in WordPress, as the ideal theme will depend on your specific business needs and preferences. However, some of the top eCommerce themes for WordPress include Astra, Divi, Flatsome, and TheGem. These themes offer a range of features and customization options, making them ideal for building successful online stores. Ultimately, the best eCommerce theme for WordPress will be one that fits your unique needs and helps you achieve your business goals.

Is WordPress OK for ecommerce?

Yes, WordPress is an excellent platform for eCommerce. With plugins like WooCommerce and a variety of eCommerce-specific themes, WordPress offers a flexible and customizable solution for building an online store. Additionally, WordPress offers robust security features, SEO optimization, and a user-friendly interface, making it a popular choice for eCommerce sites.

What is the easiest WordPress theme for ecommerce?

The easiest WordPress theme for eCommerce will depend on your specific needs and preferences. However, some popular and user-friendly eCommerce themes for WordPress include Astra, Divi, and Storefront. These themes offer easy customization options and are compatible with popular eCommerce plugins like WooCommerce. Ultimately, the easiest eCommerce theme for WordPress will be one that is intuitive, customizable, and fits your unique business needs.

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